Three Ways to Turn GenAI Investments Into Measurable Enterprise ROI | Anna E Molosky
Organizations continue to invest heavily in GenAI, yet only a small fraction are realizing quantifiable financial returns. According to Anna E. Molosky , the challenge isn’t GenAI itself — it’s the way enterprises structure, sequence, and scale their AI initiatives. Below are three actionable strategies leaders can use to translate GenAI investment into enterprise-level ROI. Begin Where ROI Is Strongest: Automate Back-Office Operations Many organizations still concentrate early GenAI spending on customer-facing functions, particularly Sales and Marketing. But as Anna E. Molosky emphasizes, the fastest and most defensible ROI consistently comes from operational domains like Finance, HR, shared services, and supply chain. Redirecting budget toward targeted, process-level automation — including non-GenAI solutions that integrate cleanly with existing systems — drives: Reduced manual effort Lower outsourcing costs Higher process reliability Measurable product...