Kevin Chin

Sales and marketing strategies are essential components of any successful business. Effective sales and marketing strategies can help businesses reach their target audience, increase revenue, and grow their customer base. In this article, we will discuss the importance of sales and marketing strategies and some effective tactics for implementing them. Sales strategies are designed to help businesses increase revenue and close more deals. An effective sales strategy will identify the target market and understand their needs, develop a unique value proposition, and identify the most effective sales channels. It will also provide a clear roadmap for the sales team, including sales goals, sales processes, and performance metrics. One effective sales strategy is to identify the key decision-makers within the target market and develop a customized sales pitch for each of them. This approach requires in-depth research and a deep understanding of the customer's needs, challenges, and pain ...

Becoming a B Corp is a significant decision for any business that wants to balance purpose and profit. B Corps are companies that meet the highest standards of social and environmental performance, public transparency, and legal accountability. While the benefits of becoming a B Corp are substantial, the process of certification can be challenging and time-consuming. In this article, we will discuss some of the hassles of becoming a B Corp. Completing the B Impact Assessment The B Impact Assessment is a comprehensive tool that measures a company's social and environmental performance against rigorous standards. The assessment covers a wide range of topics, including governance, workers, community, environment, and customers. Completing the assessment can take several weeks or even months, depending on the size and complexity of the company. Meeting the legal requirements B Corps are legally required to consider the impact of their decisions on their stakeholders, inclu...

Collaboration and innovation are essential components of business growth. They can help businesses to stay ahead of the competition, improve productivity, and enhance customer satisfaction. Collaborative and innovative businesses tend to be more successful than those that rely on traditional methods of operation. In this article, we will explore the relationship between collaboration and innovation and how they can drive business growth. Collaboration refers to the process of working together to achieve a common goal. Collaboration can take many forms, including partnerships between businesses, joint ventures, and collaborations between businesses and their customers. Kevin Chin Collaboration can be a powerful tool for businesses, as it can help them to share knowledge, resources, and expertise. When businesses collaborate, they can leverage each other's strengths and mitigate each other's weaknesses. Collaboration can also help businesses to access new markets, expand their ...

Supply chain financing is a critical component of any business's operations. It is the practice of managing the flow of goods and services from suppliers to customers, including the financing that supports those transactions.      A reliable and efficient supply chain is essential for businesses to compete and grow in today's global economy. In this article, we will explore two innovative supply chain financing methods: prepayment by key customers and supply chain financing. Prepayment by Key Customers Prepayment by key customers is an innovative financing method where businesses receive payment from their customers before delivering the goods or services. This financing method is ideal for businesses that have a long-standing relationship with their customers, and the customers have a significant stake in the success of the business. The prepayment is usually a percentage of the total amount of the order and acts as a guarantee that the customer will receive the product...

In today's hyper-competitive business environment, providing an exceptional customer experience is essential for long-term business growth. Customer experience (CX) refers to the overall experience a customer has with a company, from their initial interaction with the brand to the final purchase and beyond. Focusing on customer experience can help businesses create loyal customers who are more likely to recommend their products or services to others, which can ultimately lead to increased revenue and sustained business growth. In this article, we will explore the importance of customer experience for business growth and strategies for improving CX.   The Importance of Customer Experience for Business Growth Customer experience is becoming increasingly important in today's marketplace. In fact, a survey by PwC found that 73% of customers say that CX is an important factor in their purchasing decisions. Furthermore, customers are more likely to remain loyal to a brand if they hav...

I have led turnarounds and driven accelerated growth in multiple companies, and in sectors ranging from software to education, traffic management, media and solar energy. For me, successfully executing a turnaround is easier than managing accelerated growth. Here’s why:   Key turnaround levers are within your control.  In almost all turnaround cases, costs are bloated relative to activity and revenue levels. In addition, there are often unprofitable customers and/or stores or branches. The act of reducing costs or cutting unprofitable activity does not rely on external parties, unlike for a growth situation, where it is dependent on customers buying more from your company. Organizational resistance to change is lower.  In financial markets, it is said that fear is more powerful than greed. This is also true in the context of an operating business in a turnaround phase, where the greater the fear, the easier it is to get buy-in to make drastic changes...

The green revolution presents significant opportunities for businesses and investors looking to help in the fight against climate change, says Arowana CEO Kevin Chin Kevin Chin is an impact entrepreneur and the founder and CEO of Arowana, an award-winning international B Corp certified investment group ranked 27th in the world among the top 150 impact companies. Three decades ago, Mr Chin graduated with a Bachelor of Commerce in Accounting and Finance from UNSW Business School. He then went from being a senior executive in accounting and investment banking to forging a lucrative global career as an impact entrepreneur. As a leader, he's excelled at rapidly transforming companies that are on the brink of collapse. He's successfully acquired, transformed and sold numerous impact enterprises across multiple industries, including electric vehicles, renewables, vocational education, technology and software. He's even written a book about his experience of saving ...